Team PRIME Nation Unveils New Logo & Colors: A New Era

Team PRIME Nation is proud to officially reveal our fully redesigned logo and updated color scheme, the final step in completing our transformation after our name change this past 2025 season.

This is more than a design refresh. It’s a celebration of who we are now, the energy behind our new identity, and the powerful future we’re building together.

From Wisconsin Flight Elite to Team PRIME Nation: A Transformational Year

Team PRIME Nation's new primary logo going into the 2026 season.

Last season, in 2025, we made a major leap by changing our name from Wisconsin Flight Elite to Team PRIME Nation. The shift reflected how much our program has grown, from a local Wisconsin powerhouse to a national-level competitor pulling elite athletes from Wisconsin and all surrounding states.

For a season, we continued wearing our traditional purple and gold, honoring the origins of our program and the hometown colors of our founder, Nicholas Levy, from Two Rivers High School. Those colors will always be part of our history.

But with our new name came a new identity and now, our visuals finally match the energy, scale, and ambition behind Team PRIME Nation.

A Color Palette That Matches Our Name

We chose Navy, Red, and Silver for a reason , these colors represent a national and unified theme, fitting for a program carrying the name Nation.

• Navy - Signifies stability, strength, and trust, the backbone of PRIME.

• Red - Brings the fire: passion, intensity, and competitive spirit.

• Silver - Adds the modern, professional polish

This combination feels bold and commanding, exactly what you’d expect from a team competing at the highest levels of girls basketball.

Introducing Our New Logo System: Clean, Professional, and Elite

Our brand-new logo package includes:

• A primary full logo with a modern, professional sports feel

• A circular version crafted specifically for patches and specialty gear

• Updated basketball elements that ground us in the sport

Every version was intentionally designed to stand confidently next to college and professional logos, reflecting the level of excellence we expect from our athletes and program.

Team PRIME Nation's new secondary logo

The STAR: A Core Symbol of Who We Are

One of the most meaningful additions to our branding is the star, which appears in both static and flying variations across our logos. To capture everything it represents, we built it into a guiding acronym:

S.T.A.R.

S - Strength & Standards

The star represents the high standards we set for ourselves. Every PRIME athlete is expected to compete with strength, discipline, and an elite mindset.

T - Together as One Team

The “T” stands for togetherness - athletes from multiple states, families from different backgrounds, all united under one name and one mission.

A - Aspiration & Advancement

Every player in PRIME Nation is working to rise, reaching for higher levels of skill, character, competition, and opportunity. The star reflects that constant climb.

R - Rise & Reach Beyond Limits

The star is a reminder to rise above challenges, push boundaries, and reach beyond what’s comfortable. It symbolizes forward momentum, growth, and upward trajectory.

The Flying Star: Motion, Speed & PRIME Energy

In several logo variations, the star isn’t still, it’s a flying star, carrying even deeper meaning behind the S.T.A.R. acronym:

• It shows motion, echoing how our program pushes forward, fast and fearless

• It symbolizes elevation, representing athletes rising up and standing out

• It nods subtly to our past (“Flight”) while pointing clearly toward the future

The flying star is PRIME’s energy in visual form: bold, fast, unstoppable.

A New Identity for the Next Era of PRIME

This brand update completes the evolution we began with our 2025 name change. We honored our past by keeping our original colors for one final season. Now, we’re stepping confidently into the future with a visual identity that finally matches the name, the energy, and the level we’re playing at.

This is an exciting moment for our program, a statement that Team PRIME Nation is here, growing, and ready for the next chapter.

Welcome to the new era of Team PRIME Nation, bold new colors, a professional new look, and the same relentless drive for excellence.